About our Product Suppliers - Wrangler

Wrangler

Wrangler jeans were first introduced in 1947 and immediately became popular with rodeo riders because of their snug fit and boot-cut style. With strategic marketing Wrangler jeans came to symbolize the free spirit and individualism embodied in the myths of the American frontier West. While other brands focussed on city chic, Wrangler marketed its image exclusively on associations with the rural and western lifestyle. As such Wrangler as a brand name have become connected with rodeo's, country music, competitive fishing, and pick-up truck sales.

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